Vice President of E-commerce

Location: Los Angeles, CA

Department: Ecommerce

Type: Full Time

Min. Experience: Executive


James Perse is currently searching for a Vice President of E-Commerce to drive one of the fastest growing and most dynamic segments of our business.  The successful candidate will be highly entrepreneurial, thrive on collaboration, and possess a holistic and deep understanding of the elements of a profitable e-commerce operation, including site experience, merchandising, content, digital marketing and analytics, client engagement, conversion, and retention, order fulfillment and logistics, and the technical aspects of website management.  This senior level leader will be charged with developing and implementing a seamless and well-integrated omni-channel shopping experience across digital and physical stores.  The role will actively collaborate with cross-functional partners in Retail, Merchandising, Planning, Marketing, IT, and Operations to optimize processes and provide insights that will drive sales across all channels of the business.  With full P&L accountability, the Vice President must have a business owner’s mindset, continuously seeking out new initiatives that will increase sales and further the Company’s overall strategic direction.  This position reports to the CEO.



  • Recommend and implement technical and non-technical strategies and initiatives that will drive traffic, conversion, retention, revenue, and profitability.
  • Support the Company's omni-channel strategy by creating a seamless and integrated customer experience across our digital platforms (desktop, tablet, mobile, app) and brick and mortar locations.
  • Plan and manage digital marketing budget, continuously evaluating and improving return on investment. Oversee digital marketing strategy for owned, earned, and paid channels (e.g., web, email, affiliate, display, search). Use data analytics to track performance to goals and benchmarks and identify opportunities for business development across segments of the Company.
  • Partner with Marketing to develop, implement, and/or optimize effective online campaigns, digital marketing, and social media strategies that drive traffic, increase conversion, and expand sales both online and in-store.
  • Meet financial objectives through annual budget preparation and ongoing forecasting and results analysis. Oversee regular reporting of KPIs by various divisions of e-commerce department.
  • Develop e-commerce global market expansion roadmap.


  • Develop and implement a brand appropriate CRM strategy that leverages data to drive more sales and improve the online customer experience. 
  • Drive site personalization and segmentation strategy to create a relevant, value-added, personal, and engaging customer experience.
  • Oversee and work to continuously improve customer-focused services, including call-center, inventory management, order fulfillment, and distribution. Ensure customer service team delivers a quality service experience consistent with the high standards set in existing retail locations.


Collaborate with Merchandising and Planning to execute all online merchandising strategies. Ensure online merchandising is supported by best in class features in areas of navigation, internal search, product set-up, and activation. 


Oversee day-to-day management of the website, including trouble shooting any errors, responsive redesigns, and enhancements. Interface with the IT department and external product developers on all system-related projects and challenges.


Build, manage, and maintain relationships with third parties, vendors, and online partners. Keep up to date with evolving online media and technology trends, and explore new and effective products or enhancements that will improve site experience and generate revenue and profits.


Skills / Competencies:

  • Prior experience in most of all of the following areas: web merchandising, digital marketing and analytics, CRM, customer service, e-commerce order fulfillment, distribution/shipping, fraud detection/loss prevention, payment gateways, relevant legal issues (e.g., intellectual property)
  • Knowledge of e-commerce platform technology preferred (e.g., store front/back-end fulfillment function and processes, HTML, CSS, JavaScript/jQuery, search-engine optimization, CDN, and network infrastructure)
  • Ability to simplify and break down complex situations and subjects into easy to understand concepts and action items
  • Entrepreneurial mindset with outstanding financial and business acumen and experience with modeling, planning, and budgeting
  • Strong interpersonal, leadership, and relationship management skills, with the ability to lead / collaborate with direct reports and cross-functional teams
  • Strong negotiation skills with experience developing contracts and partnerships with external agencies
  • Excellent project management skills with a track record of delivering projects on time and on budget
  • Ability to convert strategic planning into tactical execution
  • Strong organization skills with attention to detail
  • Ability to multi-task, problem-solve, and effectively communicate in a challenging, fast-paced environment
  • Adaptable to change and receptive to feedback and suggestions
  • Ability to articulate and promote brand vision
  • Proficient in Excel, Word, PowerPoint, Photoshop

Work Experience:

  • 8-10+ years of strategic e-commerce management experience required, preferably within omni-channel apparel or specialty retailer; 3+ years of Director level or above experience required


  • BA degree required, MBA preferred

JAMES PERSE was founded over 20 years ago in Los Angeles, California by its eponymous designer. James’ signature design philosophy and aesthetic – the pairing of elegance and sophistication with simplicity and comfort – is borne from his passion for minimalist architecture and (as a Los Angeles native) his intimate familiarity with west coast indoor / outdoor living and the casual clothing inspired by it. This approach has been applied to each step in developing the JAMES PERSE brand, which has become synonymous with Southern California life and style.

At the Company’s inception, James’ mission was to bring an elevated look and feel to unique baseball caps and basic tees. Two decades later, the Company has expanded to producing full lines of its famously soft and meticulously constructed modern classics for men and women, as well as home furnishings, accessories, and limited edition goods.  Our collections are sold in over 40 JAMES PERSE boutiques, as well as in fine department and specialty stores around the world.

Our employees are smart, creative, passionate, and service-driven individuals who meet the same superior standards we set for our products. We embrace talented people with diverse backgrounds and experiences, and support policies and practices that prohibit discrimination against any person because of race, color, national origin, religion, gender, gender identity, age, marital status, disability, sexual orientation, or any other characteristic protected by applicable law.

JAMES PERSE offers competitive benefits packages, including health, dental, and vision insurance, life insurance, short-term and long-term disability insurance, flexible spending accounts, an employee assistance program, paid vacation, paid sick time, a retirement savings plan with company match, and a generous employee discount.

To view and learn more about our open positions visit:

We appreciate your interest in our company and look forward to hearing from you.

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

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