Email & Retention Marketing Manager

Location: Downey, CA

Department: Ecommerce

Type: Full Time

Min. Experience: Mid Level



The Retention Marketing Manager is responsible for the successful coordination of the operational details of Email & SMS marketing campaigns.


  • Manage day-to-day Email, SMS, and other Remarketing channels
  • Partnering with creative team, building campaigns within BlueCore ESP & Attentive SMS.
  • Build and refine customer segmentation modeling across Email & SMS
  • Own retention KPIs, including but not limited to: one-time vs. repeat purchase, email open rates, click through rates, conversion rates, Average Order Value, Lifetime Value
  • Drive repeat orders and revenue through Email, SMS, and other marketing channels to drive customer retention and LTV.
  • Maintain E-Commerce marketing calendar, which details all marketing initiative by day. 
  • Understand the metrics for retention marketing channels contributing to a plan and understand when plans are under-performing; lead team in identifying areas of weakness in the plans in order to course correct.
  • Develop weekly reports and present each week to the leadership team to track results and spend of all campaigns.
  • Drive A/B test agenda, including design, KPI definition, implementation, and measurement.
  • Leveraging marketing automation and lead management to streamline, automate and measure all marketing programs and workflows. 
  • Managing day to day relationships with Affiliate Program.
  • Partner with Merchandising & Creative to identify key marketing items in advance of season. 


  • 3+ years with Email & SMS experience, preferable with BlueCore and Attentive
  • At least 3-5 years of relevant E-Commerce email marketing experience.
  • Must possess a strong background in identifying, implementing, managing, and analyzing high volume B2C email marketing programs. 
  • Knowledge of email best practices including targeted lists, subject lines, messaging, campaign tracking, and deliverability.
  • Ability to multi-task in a fast-paced environment and display exceptional follow-through and initiative. 

JAMES PERSE was founded over 20 years ago in Los Angeles, California by its eponymous designer. James’ signature design philosophy and aesthetic – the pairing of elegance and sophistication with simplicity and comfort – is borne from his passion for minimalist architecture and (as a Los Angeles native) his intimate familiarity with west coast indoor / outdoor living and the casual clothing inspired by it. This approach has been applied to each step in developing the JAMES PERSE brand, which has become synonymous with Southern California life and style.

At the Company’s inception, James’ mission was to bring an elevated look and feel to unique baseball caps and basic tees. Two decades later, the Company has expanded to producing full lines of its famously soft and meticulously constructed modern classics for men and women, as well as home furnishings, accessories, and limited edition goods.  Our collections are sold in over 40 JAMES PERSE boutiques, as well as in fine department and specialty stores around the world.

Our employees are smart, creative, passionate, and service-driven individuals who meet the same superior standards we set for our products. We embrace talented people with diverse backgrounds and experiences, and support policies and practices that prohibit discrimination against any person because of race, color, national origin, religion, gender, gender identity, age, marital status, disability, sexual orientation, or any other characteristic protected by applicable law.

JAMES PERSE offers competitive benefits packages, including health, dental, and vision insurance, life insurance, short-term and long-term disability insurance, flexible spending accounts, an employee assistance program, paid vacation, paid sick time, a retirement savings plan with company match, and a generous employee discount.

To view and learn more about our open positions visit:

We appreciate your interest in our company and look forward to hearing from you.

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